Unit 3J, Marketing, Activity 1
(Unit 3J Act. 1 .pdf) - (Unit 3J Act. 1 .doc)
View the National Parks fire web site and write a paragraph
The web site lists national parks that have fire links on the park's web page. This activity will give students an opportunity to:
1. See how NPS fire programs are marketed on the web;
2. Compare and contrast different styles and formats; and,
3. Compare and contrast the types of information offered to the public.
View the following web site:
http://www.nps.gov/fire/utility/uti_fire_resources.cfm
Choose three national parks from the above link and view the fire education and information presented on each park's web page.
Explore the various links and references within the site to determine the depth of information offered.
When you have completed Lesson 3J, the unit review will ask the following:
Write a paragraph, noting whether the site:
a. Was aesthetically pleasing and an easy layout to follow.
b. Gave information about current (or past) fire activity in the park, e.g. news releases.
c. Presented a range of fire management activities, e.g., prescribed burning, fuels
reduction projects, educational material, fire management planning and policy
guidelines, etc.
d. Provided links to where further information could be found.
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